"Hello! I am Merli. Welcome to Singapore!"
Long white runs with the Merli mascot and a welcome line, greeting drivers on the road to and from the airport.
Case Study · Construction Hoarding
LTA Hoarding Stickers on the Road to Changi Airport
We've printed and installed more than 8,250 m² of hoarding stickers for the Land Transport Authority (LTA) along the Changi Southern Corridor road works, on the way to Changi Airport. The job is still going.
- Client
- Land Transport Authority (LTA)
- Where
- Changi Southern Corridor road works, on the way to Changi Airport
- Hoarding stickers so far
- 8,250+ m²
- Our scope
- Printing and installation
- Status
- Ongoing
On the Road
See it the way drivers do
Filmed from a passing car on the road to Changi Airport: the Merli welcome panels, the landmark scenes and the project boards, panel after panel along the road works.
On the Hoarding
What the hoarding carries
Singapore landmark scenes
Large photo panels of Little India, Chinatown, Kampong Gelam, Katong-Joo Chiat, Marina Bay, Gardens by the Bay and Siloso Beach, each named on its own green board.
Leaf graphics and LTA branding
Monstera-leaf patterns and the LTA logo carry the white sections between the scenes, so the run reads as one design from end to end.
Changi Southern Corridor project boards
Boards that name the project and show renderings of the new roads, placed along the works on both sides of the road.
How We Handled It
One team from print to install
- Printed to the project's approved artwork, sizes and notices.
- Installed on site by our own team, not a subcontractor.
Photos
More from the LTA hoarding
